Fashion house, Giorgio Armani was established by Giorgio Armani, an Italian tailoring specialist. Over many years the company has built up a worldwide reputation for quality, designing, manufacturing, distributing, and retailing haute couture, ready-to-wear, leather goods, shoes, watches, jewellery, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ Armani Jeans, AX Armani Exchange, Armani Junior, and Armani Casa. Armani.Jeans was launched as a diffusion line of Giorgio Armani in 1981 comprising of a wide selection of denim and casual wear. Armani Jeans set the benchmark for modern designer denim brands and quickly became a favoured brand for the “soccer casuals” movement on the terraces of football clubs throughout the UK and for the “yuppie” wine bar culture of the late eighties. To the present day Armani have never wavered from selective distribution, and even to this day he keeps the brand exclusive to high end established stores. John Anthony offer an exclusive selection comprising of Armani jeans, shirts, sweatshirts, t-shirts, knitwear, accessories and jackets along with a wide selection of underwear from the Emporio Armani collection.