Billionaire Boys Club first surfaced in videos featuring The Neptunes and N*E*R*D, and after much hype the first collection was launched in 2005. A joint venture between two of the most iconic faces of modern culture and fashion, the successful music producer Pharrell Williams, who has been one of previous decade’s most successful producers, and Nigo, Japanese designer, whose label A Bathing Ape has reinvented modern street wear. Like the criminal social club from which it derives its name, Billionaire Boys Club reflects the lavish jet set lifestyles of its designers with both a colourful and playful approach. All materials are of the highest quality, from the selvedge denim to the technical fabrics of the outerwear. With production and store distribution being limited, demand remains high for this sought after cult brand.