Billionaire Boys Club first surfaced in videos featuring The Neptunes and N*E*R*D. After much hype the first collection was officially launched in 2005 as a joint venture between two of the most iconic faces of modern culture and fashion, successful music producer Pharrell Williams, who has been one of previous decade’s most successful producers, and Nigo, Japanese designer, whose label A Bathing Ape has reinvented modern street wear through its desirability and limited availability for nearly 20 years. Like the criminal social club from which it derives its name, Billionaire Boys Club reflects the lavish jet set lifestyles of its designers with both a colourful and playful approach. All materials are of the highest quality, from the selvedge denim to the technical fabrics of the outerwear. With production and store distribution being limited, demand remains high for this sought after brand. John Anthony is delighted to having been appointed an authorised stockist and offers a wide range of t-shirts, sweatshirts, jeans and snapbacks this season from Billionaire Boys Club, or BBC for short.