THE REPORT

THIS WEEK

The days when trainers were simply a piece of sportswear are long behind us. Over the years this casual shoe has developed beyond the athletic field to become the modern day sneaker and now a main piece of the street wear uniform. However the big change only took place in recent years, when trainers became an integral part of any modern man’s wardrobe. The surge came around the same time as the launch of the designer trainer market, where the big fashion houses tried their hand at creating a luxury version of the popular sporting piece, an experiment that ended with fantastic collaborations and genius products.                      It’s practically become the norm to splurge on a new pair of uber cool treads each season -it’s the male equivalent of the stiletto. Just like with women’s heels there’s always that one trainer that becomes the must-have, and this year my....

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Posted on 15/08/2014

Jeans are the seeds which we grow our style around, an item which remains faithful throughout the seasons and is a staple to all men. They’re more important to men than they are to a woman’s wardrobe – probably due to women having a few more options than blokes – and it’s because of....

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              The past few years it’s been the brands hailing from the northern reaches of Europe that have been dominating the fashion scene. Scandinavian labels are fast becoming the most high demand with their clear functional clothing admired throughout the industry. Known for the quality of the products,....

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