Boy London was originally founded by Stephane Raynor in 1976. The first Boy store opened on Kings Road frequented by an elaborately dressed and styled clientele and Billy Idol actually working on the shop floor, before becoming an iconic club brand in its own right in the early 1980s. Boy London has been recently revitalised with huge celebrity endorsement, including Rihanna and Jessie J. Boy London has a rich and characteristic history that inevitably defines ‘who’s who’ of fashion and music. The fact that their flagship store sells out on a weekly basis tells you everything you need to know, that times may have changed, but remains as influential, and in demand, as ever.