
In 1997 Luke earned a place at Central Saint Martins College of Fashion in London where he began a 3 year specialist menswear design degree. He soon became well known for his edgy, detailed but ultimately practical designs, pieces which often incorporated his trade mark quirky sense of humour. During the 3 year period he attended Saint Martins he became fascinated by traditional tailoring techniques which inspired him to begin making suits. Now there was a real following for his creations from a variety of people from friends and colleagues to well known celebrities.
Upon his graduation Luke 1977 took the position of junior designer with a major brand in order to hone his skills and develop a deeper understanding of the industry, setting down the ground work for starting his own label. He had set himself a target of 3 years work experience but in May 2001, after only six months, he began the collaboration with his life long friends, Simon & Deborah Poole which saw the creation of the Luke 1977 clothing label. Luke 1977 is now recognised as one of the coolest clothes brands for young males to be seen in, whether its at the match or in the pub many British lads are wearing jackets, jumpers, shirts, polo shirts with the now famous Luke 1977 lion logo on them.