UNCONDITIONAL began in 2002, in the infamous streets of Soho London. Designer Philip Stevens launched a small, compact range for the Concrete Shop. Now, in just a few years a selection of Menswear stores across the country carry this rather exclusive range.
The distinctive shapes and silhouettes make these garments popular with both the pop and rock scene - both performing and relaxing with the brand getting exposure with Depeche Mode, Mr Hudson, Mika, Skunk Anansie, Tinie Tempah, David Bowie, Kanye West, David Guetta, Royksopp, Kasabian, Will Young, JLS, Jason Derulo… all having been seen out and about with UNCONDITIONAL.