Launched in 2002, Creative Recreation was formed as an antidote to the bland footwear alternatives in the fashion industry. The remit was to create a footwear brand for the new age and changing attitudes to the lifestyle of the consumer. A hybrid of two very different footwear categories, the sneaker and the formal shoe, formed the basis of a new crossbreed in footwear. Each style features the comfort of a sneaker and the materialisation of a dress shoe, providing a chance to dress down with formalwear or dress up with denim and chinos. Creative Recreation is one of the fastest selling footwear brands here at John Anthony.