Fashion house, Giorgio Armani was established by Giorgio Armani and his partner Sergio Galeotti in 1975. Over many years the company has built up a worldwide reputation for quality, designing, manufacturing, distributing, and retailing haute couture, ready-to-wear, leather goods, shoes, watches, jewellery, accessories, eyewear, cosmetics, and home interiors. Emporio Armani is a diffusion line which was launched in 1981 with the underwear, swimwear and accessories ranges introduced a year later. The brand offers high quality fashion forward products at an afforadable price, with it's European simplicity the brand has a strong worldwide audience. Emporio Armani is the only diffusion line in the Armani fashion house that is mainly designed by Giorgio himself. The successful underwear campaigns have been fronted by the likes of David and Victoria Beckham, DJ Ruru, Cristiano Ronaldo, Rihanna, Megan Fox and Rafael Nadal. Armani is not only an iconic international brand, it reflects a way of life.