Ice Cream is the couture skate wear brand by music producer Pharell Williams and Nigo, the Japanese fashion designer of Bathing Ape fame. The Ice Cream name is taken from the street slang for diamonds and money. The brand has been designed as a complement to its brother label, Billionaire Boys Club, but with a more laid-back, playful ethos. Ice Cream clothing is produced in limited numbers, ensuring exclusivity for the consumer, made from the highest quality materials. In contrast to the more hard-edged, military-inspired Billionaire Boys Club collection, Ice Cream is characterised by bright candy colours with funky cartoon graphic prints inspired by 1950s Americana. The collection comprises of t-shirts, sweatshirts, outerwear and accessories with instantly recognisable Ice Cream design detail and branding.