Natural Selection

Natural Selection Denim is a contemporary British denim brand, built on the Darwinian concept of constant evolution in a highly competitive world. Each season we adapt, and develop the brand’s uncluttered and subtle British aesthetic - communicated through the fit, cut and construction through uncompromising fabrications, finishing techniques and understated detailing. Carefully considered denim pieces undergoing slow evolution are weaved into a seasonal collection as the brand practises its own interpretation of on-going iterative design in fashion.

FILTER PRODUCTS BY
L34 straight broken jean | Jeans | Natural Selection
Natural Selection

L34 STRAIGHT BROKEN JEAN
Denim  £200

Natural Selection button fly fastener L34 straight broken jean denim

VIEW
L32 straight broken jean | Jeans | Natural Selection
Natural Selection

L32 STRAIGHT BROKEN JEAN
Denim  £200

Natural Selection button fly fastener L32 straight broken jean denim

VIEW
L34 narrow gamma jean | Jeans | Natural Selection
Natural Selection

L34 NARROW GAMMA JEAN
Denim  £160

Natural Selection button fly fastener L34 narrow gamma jean denim

VIEW
L32 narrow gamma jean | Jeans | Natural Selection
Natural Selection

L32 NARROW GAMMA JEAN
Denim  £160

Natural Selection button fly fastener L32 narrow gamma jean denim

VIEW
L34 narrow beta jean | Jeans | Natural Selection
Natural Selection

L34 NARROW BETA JEAN
Denim  £150

Natural Selection button fly fastener L34 narrow beta jean denim

VIEW
L32 narrow beta jean | Jeans | Natural Selection
Natural Selection

L32 NARROW BETA JEAN
Denim  £150

Natural Selection button fly fastener L32 narrow beta jean denim

VIEW
L34 narrow alpha jean | Jeans | Natural Selection
Natural Selection

L34 NARROW ALPHA JEAN
Dark Denim  £140

Natural Selection button fly fastener L34 narrow alpha jean dark denim

VIEW
L32 narrow alpha jean | Jeans | Natural Selection
Natural Selection

L32 NARROW ALPHA JEAN
Dark Denim  £140

Natural Selection button fly fastener L32 narrow alpha jean dark denim

VIEW
L34 taper jean | Jeans | Natural Selection
Natural Selection

L34 TAPER JEAN
Dark Denim  £130

Natural Selection button fly fastener L34 taper jean in dark denim

VIEW
L32 taper jean | Jeans | Natural Selection
Natural Selection

L32 TAPER JEAN
Dark Denim  £130

Natural Selection button fly fastener L32 taper jean in dark denim

VIEW
L34 skinny jean | Jeans | Natural Selection
Natural Selection

L34 SKINNY JEAN
Grey  £130

Natural Selection zip fly fastener L34 skinny jean in grey

VIEW
L32 skinny jean | Jeans | Natural Selection
Natural Selection

L32 SKINNY JEAN
Grey  £130

Natural Selection zip fly fastener L32 skinny jean in grey

VIEW
L34 skinny jean | Jeans | Natural Selection
Natural Selection

L34 SKINNY JEAN
Black  £120

Natural Selection zip fly fastener L34 skinny jean in black

VIEW
L32 skinny jean | Jeans | Natural Selection
Natural Selection

L32 SKINNY JEAN
Black  £120

Natural Selection zip fly fastener L32 skinny jean in black

VIEW
 

NATURAL SELECTION HISTORY

Natural Selection Denim was founded by a multi-disciplinary collective of British creatives, inspired by Charles Darwin’s book “Origin of Species by way of Natural Selection” and its concept of constant evolution in a highly competitive world. The brand’s uncluttered and subtle British aesthetic is communicated through fit, cut and construction through uncompromising fabrications, finishing techniques and understated detailing. Carefully considered denim pieces undergoing slow evolution are weaved into a seasonal collection as the brand practises its own interpretation of on-going iterative design in fashion.