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NATURAL SELECTION HISTORY :

Natural Selection Denim was founded by a multi-disciplinary collective of British creatives. Inspired by Charles Darwin’s book “Origin of Species by way of Natural Selection” and its concept of constant evolution in a highly competitive world. The brand’s uncluttered and subtle British aesthetic is communicated through fit, cut and construction through uncompromising fabrications, finishing techniques and understated detailing. Carefully considered denim pieces undergoing slow evolution are weaved into a seasonal collection as the brand practises its own interpretation of on-going iterative design in fashion.

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© John Anthony 2014. Registered in England & Wales No. 1423814, Vat No. 180 9082 02