Nudie Jeans is a denim brand with highly regarded principles regarding their approach to ethical issues in the manufacturing process. A strong supporter of Amnesty International, production of their jeans is based in Italy, meaning sweatshop labour is not an issue for Nudie Jeans. They have also led the way in using organic cotton as a raw material of choice and pioneering new manufacturing techniques to save energy and also using less harmful chemicals at the same time. Founded a little over ten years ago in Gothenberg, Sweden, Nudie was built on a philosophy based all around creating a brand with a sole purpose of designing a pair of quality jeans for the wearer to form an emotional bond. Through the years Nudie have built a strong brand and loyal following through an unerring commitment to quality.