Orlebar Brown was launched in March of 2007, initially focusing purely on swim shorts which were something more than swimwear, it was founded by photographer Adam Brown. The concept came to him when he was on holiday with friends and upon scanning the poolside, all the women looked great but the men didn't, 'All were wearing brightly patterned, baggy boxer short styles, briefs or board shorts. The idea for Orlebar Brown became clear when from sitting by the pool, we had to change to have lunch in the bar". Focusing on a tailored approach to swim shorts, the range expanded into a full resort collection inspired by 1960's poolside utopia. Since it's start, Orlebar Brown has quickly become the hottest swimwear collection out there, even James Bond donned a pair in Skyfall.