Launched in 1982, Stone Island set out with a mission to create innovative and functional high quality sportswear with extreme attention to detail. Exclusive materials were developed due to the company forging close allegiances to select fabric producers, the result of which was the production of a constant stream of highly coveted outerwear garments that captured the imagination of the fashion buying public. The brand gained notoriety in the 1980s as being the brand of choice for football hooligans in the UK and over the years has developed into a brand whose customer’s come to rely on for high quality wearable product. Concentration on the functionality of garments resulted from a detailed study of workwear and military clothing. With investment in their highly regarded advanced colour laboratory and fabric research premises, Stone Island stand out as a uniquely experimental company and instantly recognisable worldwide.