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STYLE NOTES

AUTHENTICALLY CASUAL

AUTHENTICALLY CASUAL

Inspired by that all American 'cool guy' look and popularised in Los Angeles, this style has a firmly set uniform of denim and leather, with t-shirts taking precedence over all other tops. Sneakers also play a huge part and are often quoted as the wearer's prized possessions. Something between a hipster, street artist and rocker, it's a popular and easy to achieve look. Just remember that you can't go wrong with worn-in jeans, leather boots and checked shirt over a scruffy tee.

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