Originally founded in 2002 by industry veteran Jeffrey Lubell, True Religion has set out to create an authentic American manufactured denim brand. the principle was to make jeans with a vintage ethos, timeless appeal and a concentration on getting the fits just right. Having successfully launched their initial denim offerings, the company quickly became a global brand expanding rapidly into Europe and Asia. The collection was expanded to incorporate t-shirts, sweatshirts and jackets. Today True Religion is represented in 125 standalone stores worldwide and sold in over 50 countries across six of the planet’s continents.