TRUE RELIGION HISTORY
Originally founded in 2002 by industry veteran Jeffrey Lubell, True Religion has set out to create an authentic American manufactured denim brand. the principle was to make jeans with a vintage ethos, timeless appeal and a concentration on getting the fits just right. Having successfully launched their initial denim offerings, the company quickly became a global brand expanding rapidly into Europe and Asia. The collection was expanded to incorporate t-shirts, sweatshirts and jackets. Today True Religion is represented in 125 standalone stores worldwide and sold in over 50 countries across six of the planet’s continents.