Launched in 1978, Gianni Versace had only been in Milan for 3 years before he created his namesake label. The sginature Medusa motif has been a symbol of luxury and style for nearly four decades. A family business, Gianni always involved his siblings in the running of the Versace empire. After his tragic death in '97, the company was turned over to his brother Santo and sister Donatella. Since then Donatella has continued to run the company, designing collections and expanding to incorporate homewear, interiors and even a hotel chain. Gianni Versace was known as a game changer, he shook up the fashion world with his eclectic designs.