Launched in 2004, Weekend Offender is quickly becoming the competitively priced urban fashion brand of choice in the UK, having carefully established a niche for themselves in the competitive menswear sector by targeting UK terrace and clubbing subculture with humour and panache. Straight forward lads clothing that lads like to wear is the company ethos. Weekend Offender t-shirts feature of the moment tongue in cheek slogans and images and as the brand has matured, it has expanded into new product areas including jackets, sweatshirts and shirts which are proving to be highly popular. Weekend Offender are tapping into the needs of British sub culture, a sector that has been sadly lacking in choice over the past few years. Spotted wearing Weekend Offender is a long list of celebrities including Plan B, Mike Skinner, Carl Cox and the cast from television programmes Skins and Shameless.