Based in Copenhagen, Denmark, Wood Wood was founded by Karl-Oskar Olsen and Brian SS Jenson in 2002. As a sub-cultural founded lifestyle brand, the directors grew up with graffiti and street culture in the 90s where style was key. They mix high fashion, sports and streetwear with youth culture, art and music, creating a perfect balance between style and function. Over the years they've collaborated with many global names such as Nike, Adidas, LEGO, Barbour, Eastpak and more niche names like Peter Sutherland and So-Me. Their current collaboration is with Champion, which we are also stocking this season.