The triple winning Wimbledon champion Fred Perry founded his namesake brand in 1952. That year he designed his first pique shirt. That shirt would go on to transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. For us, Fred Perry remains a mainstay within our selections. The brand continues to deliver each season with its made in England range of t-shirts
, polo shirts
and jackets as well as ongoing collaborations with like minded partners such as Comme Des Garçons and Raf Simons.