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HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy. Expect progressive cuts and clean designs across a line that is designed to be worn casually but feels contemporary and sharp. Headed by Chief Brand Officer Ingo Wilts, HUGO deftly blurs the lines between the workday and weekend by re-interpreting classic ready-to-wear staples with a fluid and modern feel. This is achieved by taking a forward thinking approach to fabrication and strong graphic placement. Technical jackets, down coats and gilets alongside high end feeling t-shirts, sweatshirts and leather - as well as trainers, bags and wallets, mean that Hugo have you covered with a collection from Boss that is consistent, confident and fresh