Market

LA-based Market was founded by Mike Cherman. Launched in 2016, the brand has exploded in recent years, redefining fast fashion and gaining a cult following in the process. Cherman takes in demand references and viral moments in pop culture and mixes them together to create a brand that champions graphic t-shirts and bootlegging. One of the brands finest moments was placing Nike's swoosh and placing it on a pair of Converse chucks - these went viral after being gifted to a certain Lebron James. Having also cleverly secured the iconic Acid House Smiley via a licensing deal with the original London based company SmileyWorld, it's perhaps smiley face graphics that the brand has become best known for. Expect graphics that don't take themselves seriously, great references and lots and lots of smiley faces across t-shirts, sweatshirts and accessories this Spring Summer at John Anthony.