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Founded in 1983 by Franco Moschino, the inimitable Italian label's motto was “fashion should be fun and should send a message”. After Moschino's death in 1994, his protégé Rossella Jardini took the helm, and her whimsical collections are a testament to the designer's unique, often eccentric, vision. A highly regarded brand throughout the fashion world, Moschino offers a quirky and tongue in cheek version of catwalk style especially in their unique printed t-shirts. Today the brand is still under the playful direction of Jeremy Scott and features heavily saturated colours and statement graphics across t-shirts, sweatshirts, jeans, hats and accessories.