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Norse Projects

Headed by Denmark based creative Tobia Sloth, it’s safe to say that Norse Projects interpretation of clothing that brilliantly fuses workwear and streetwear caused a massive shift in modern menswear since its launch in 2004. Expertly elevating a series of fundamental classics that make up any modern mans wardrobe, Norse Projects has consistently created clothes that are easy in fit, practical and hard wearing. In recent times, the brands commitment to practicality has seen them produce garments in a number of technically progressive fabric makers including Pertex and Gore-tex. This, alongside an ever present playfulness through graphics, colour palettes and nods to their streetwear roots make for a brand that we are very happy to introduce for SS-22. Stand out jackets, t-shirts, sweatshirts and shirting all feature from one of the most consistent brands around.