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On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it, "running on clouds" Launched in 2010 by three-time World Duathlon champion Oliver Bernhard and engineers David Allemann and Caspar Coppetti, On combines the trio’s collective expertise to create high performing athletic products. We are pleased to welcome On to the mix from AW-21, for us their running shoes not only perform exceptionally well for training, they also offer a number of silhouettes that are great for lifestyle wearing.