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Versace Jeans Couture

The iconic line founded by Gianni and Donatella Versace in 1988, Versace Jeans Couture took the Versace label and it’s essence and translated it to the ideal everyday fabric: denim. Resurrected in 2019, the brand’s present-day iteration introduces a modern twist to its foundational spirit of irreverence and playfulness. Exemplifying both past and present, the label features trademark branding and baroque-style patterns across jeans, t-shirts, sweatshirts, hoodies, shirting and jackets.